With more marketers investing in ads, brands should get ready to allocate bigger budgets to paid marketing strategies to compete. Social media ad spend is growing at a steady rate. Total spend on social media advertising is projected to reach $268 billion in 2023.Retargeting ads are the most-used among marketers, with 77% of B2B and B2C marketers alike saying they use retargeting as part of their Facebook and Instagram advertising strategies.Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion (just edging out search’s $135 billion).It's now projected that $130.5 billionof total social media ad spending will be generated through mobile by 2027.Higher campaign price tags and consumers ignoring ads is obviously a problem for brands, but positive results keep rolling in. Winning with social media advertising means that you can’t just “spray and pray” when it comes to your ads. Sure, social ads might have a bad reputation among the average consumer.īut they’re still incredibly effective and you can’t escape them. Don't forget to leverage emerging platforms like TikTok to reach new audiences and stand out from the competition. However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. The number of social media users worldwide grew by only 3% YoY from January 2022 to January 2023 (+137 million users.)ĭespite slow growth, social media presents a huge opportunity for marketers and advertisers.TikTok is the fastest-growing social network with a staggering 100% user growth rate between 20.The amount of time internet users spend on social media is now higher than ever - 151 minutes per day.The average person bounces between seven different social networks per month.In 2023, there are estimated to be 4.89 billion total social media users worldwide.It’s no secret that we’re all glued to social media (guilty as charged).īelow is a quick snapshot of how social media demographics and usage is changing, which networks are winning and just how hooked consumers are on social. Use the social media statistics below to guide your presence in 2023 and beyond. Stats can also help you benchmark your own performance within your industry and even uncover new opportunities. This helps you tailor your marketing strategies to boost engagement and ROI. Social media statistics give you valuable insight into who your audience is, their interests and habits. If you’re trying to improve your social media marketing strategy, statistics are the perfect starting point.
0 kommentar(er)
